Analysis Episode 2 – Talking Early Online Services With Chris Higgins
Summary: Another conversation with writer and journalist Chris Higgins. We start up talking about the recent sad demise of the Magazine, a project Chris was heavily …
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Chapter 5, Supplemental 7 – Joe McCambley Discusses Advertising and the First Banner Ads
Summary: Joe McCambley is one of the more prominent names in modern digital marketing and advertising. He’s had major roles at Digitas, at AOL in …
Chapter 5, Supplemental 6 – An Interview With Owen Thomas About Hotwired and Suck
Summary: Owen Thomas is one of the most prominent voices in modern web media. He is currently the editor in chief of ReadWrite.com, but …
Chapter 5, Supplemental 5 – HotWired CEO Andrew Anker
Summary: Soon after the founding of Wired Magazine, it was decided that Wired needed a major web presence. Andrew Anker was recruited to write a business …
Chapter 5, Part 2 – Wired, CNet, Salon, Slate and Suck – More Early Web Media
Summary: We continue our survey of early web media plays with some that have lasted the test of time and some that, while not …
Chapter 5, Supplemental 4 – Real Networks CEO Rob Glaser
Summary: Rob Glaser was, and is, the founder and CEO of Real Networks. If you were around in the 90s, you’ll remember Real Audio and …
Chapter 2, Supplemental 2 – The NSA And The 1990s Debate Over the Clipper Chip
Summary: What the mid-1990’s debate about the so-called “clipper chip” can teach us about our contemporary debates concerning NSA surveillance of the Internet and the …
Analysis Episode 1 With Chris Higgins
Summary: A new kind of episode today. I sat down with writer, blogger and former programmer Chris Higgins to do a sort of analysis episode, …
Chapter 5, Supplemental 3 – Pathfinder Executive Oliver Knowlton
Summary: Oliver Knowlton is another one of our Pathfinder.com alumni. He’s had a wide and varied career in media, from his role as the General …
Chapter 3, Supplemental 2 – She Gave The World A Billion AOL CDs – An Interview With Marketing Legend Jan Brandt
Summary: Jan Brandt is a legend in the world of marketing. She singlehandedly led the famous AOL “carpet-bombing” campaign that put millions of AOL trial …
Chapter 5, Supplemental 2 – Head of Time New Media Executive Linda McCutcheon
Summary: Linda McCutcheon is another Pathfinder veteran. She came up through Time Inc. on the marketing side, so she was the one responsible for …
Chapter 5, Supplemental 1 – Pathfinder Editorial Executive Craig Bromberg
Summary: Craig Bromberg has had a long and fascinating career at the intersection of media and technology. An early adopter of online technologies, Craig …
Chapter 5, Part 1 – Mercury Center and Pathfinder – Big Media’s Big Web Adventure
Summary: We’ve been looking at how companies were feeling their way into the internet era, trying to create new industries and new mediums without precedent …
Chapter 4, Interview 6 – Co-Founder of FocaLink, Dave Zinman
Summary: Today we have an interview with Dave Zinman, co-founder of FocaLink Media services, which, if you’ll recall, developed the first remote ad server. We …
Chapter 4, Supplemental 5 – Co-Founder of DoubleClick, Kevin O’Connor
Summary: Kevin O’Connor is the co-founder of the granddaddy of all Internet advertising companies, DoubleClick. Chances are, if you’ve seen a banner ad over the …
Chapter 4, Supplemental 4 – Yahoo’s Employee #3, Tim Brady
Summary: When you talk about Yahoo, most people know the names Jerry Yang and David Filo. But if you talk to people who were there …
Chapter 4, Part 2 – How Yahoo Became The Web’s First Great Company
Summary: Yahoo became the web’s first truly great company, and in this episode, we examine why. Turning to advertising as a business model, Yahoo was …
Chapter 4, Supplemental 3 – Co-Founder of Netgravity, John Danner
Summary This is a wide ranging and fascinating interview with John Danner. John was the co-founder of another of the major internet advertising pioneers, NetGravity. …
The Incredible True Story Behind AMC’s Halt And Catch Fire – How Compaq Cloned IBM And Created An Empire
An Interview With Compaq Co-Founder and CEO Rod Canion This Sunday, AMC is premiering a new original series called Halt And Catch Fire. Set in …
Chapter 4, Supplemental 2 – Co-Creator of the First Remote Ad Server, Jason Strober
Summary In this episode we continue our exploration into the roots Internet advertising. We’re speaking with Jason Strober, another Internet Advertising pioneer and co-founder of …