Chapter 4, Supplemental 2 – Co-Creator of the First Remote Ad Server, Jason Strober

Co-Creator of the first remote ad server, Jason Strober


In this episode we continue our exploration into the roots Internet advertising. We’re speaking with Jason Strober, another Internet Advertising pioneer and co-founder of Focalink Media Services, Inc. Focalink was responsible for arguably the first remote ad server, a crucial technical component that made online advertising possible. Jason recounts for us the early, “wild west” days when a small group of ambitious people made an entire industry up from scratch, and with it, laid the financial foundation for the Internet as we know it.


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Brian McCullough

About the Author Brian McCullough

Brian McCullough has been in the Internet game since 1998. He was the founder or co-founder of the following companies:, and He was named to a 2016 TED Residency. A book loosely based on these podcasts will be coming out in Spring 2018. It is currently titled HOW THE INTERNET HAPPENED, and will be published by Liveright, a subsidiary of W.W. Norton. He is an Arsenal fan; Gator fan; England fan. In that order. In 2014 he was the co-founder of a startup human named Penelope, and in 2016 he launched Maxwell into beta.

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