There was a time, early on in the web era, where things were very much wide open. An entrepreneur could survey the scene and say, “No one has done a great sports site yet. Why don’t I build one?”
Mike Levy did just that, taking on deep-pocketed incumbents like ESPN to build Sportsline (eventually, CBS Sportsline) into a lasting and powerful brand. Mike recounts Sportsline’s initial incarnation as a dialup service, its partnerships early on with major sports celebrities, as well as being present for the foundations of the modern fantasy sports industry.