Michael Krupit first joined CDNow as the Chief Technology officer. He soon took over COO duties, and eventually rose to become CEO of the entire CDNow operation. Mike gives us the background on the early days of another early ecommerce pioneer, and he gives us some great insights into attempting to dominate a commerce niche as opposed to Amazon’s “everything store” strategy. But just as fascinating is the fact that around the years 2000-2001, Michael was right there in the thick of it when the MP3 and Napster revolutions first rocked the music industry. This is a fascinating discussion about first being the disruptor and then becoming the disrupted.